The Rise Of The QR Code Is Coming
The QR code is currently a bit of a joke. Brands persist doggedly with using them yet much quoted research suggests that only about 6% of mobile users have ever…
Will Electric Kill Formula 1 Motorsport?
The success of Formula 1 motorsport is not down to engineering prowess or the latest automotive developments. It is down to image. It is the image of Formula 1 as…
Building New Customer Trust In An Increasingly Untrusting World.
Wherever you look recently, public trust is being eroded. Big banks misselling PPI and fixing rates, newspapers hacking phones, corporations making huge profits without paying tax, and major supermarkets selling…
Should KFC Be Allowed To Advertise The Gladiator Meal?
There are 3 big demons in modern life. Cigarettes, Alcohol and High Calorie Food. Yet while the first two have seen substantial limitations on how the products can be priced,…
Why A Commercial Like This Will Never Be Made Again
At first sight this may seem like an innocuous Christmas time advert from ASDA, but with the ASA set to investigate it has turned into a major PR disaster. So why is…
The Rise Of The Super Short Term Offer
I have noticed a recent trend which started to grab my attention with my local supermarket. After every shop I would receive a discount voucher with an alarmingly short expiry…
